| Photo Art Director/Designer
Description:
Maintained brand consistency for Christopher & Banks, C.J. Banks and Acorn. Directed creative process through concept, design, and execution.
Photo art directed all on-figure fashion photo shoots as well as architectural and off-figure shoots.
Hired and directed freelance designers and copywriters on multiple projects.
Resume:
S U M M A R Y
Creative marketing professional with 6 years experience combining graphic design, art direction and project management at a growing specialty retailer.
P R O F E S S I O N A L
E X P E R I E N C E
CHRISTOPHER & BANKS, Plymouth, Minnesota
MARKETING COORDINATOR, (October 2000 - July 2007)
-Responded to increased marketing efforts, growing and fortifying marketing capabilities by hiring freelance designers and copywriters. Developed and managed marketing budgets, tracked incremental additions.
-Created and updated corporate marketing calendar and marketing specific sub-calendars, driving increased communication and coordination between departments.
-Directed and designed, from concept to finished production, print, direct mail, email messaging, store signage, and other collateral. Performed press checks, corrections and approvals.
-Directed and coordinated all photo shoots including fashion, still-life, and architectural photography. Photo art direction responsibilities included evaluating talent, hiring photographers, stylists, and hair and make-up artists, location scouting, set design, and prop selection. Post-production responsibilities included photo editing, directing retouching and color correction.
-Played a key role in building customer email communication program on an aggressive roll-out schedule. Conducted competitive research and analysis to build framework for all electronic customer communications. Accommodated program growth through collaboration with IT, including evaluation and integration of external vendors.
-Partnered with the Minnesota Twins and Iowa Cubs to create in-store signage, ticket incentive, game day events, give-a-ways, for "Women and Baseball" promotions. Produced and managed "Night at the Ballpark" events for corporate employees and field personnel.
-Led corporate sponsorship and involvement in MS Walks nationwide, increasing corporate involvement year over year, gaining corporate recognition from National MS Society in 2005 as a Corporate Star. Designed and sourced corporate team t-shirts and walker give-a-ways for MS Walk sponsorships.
-Managed fashion and investor relation updates to company websites and conducted competitive research for improvements to websites.
ZONDERVAN PUBLISHING, Gift Division, Grand Rapids, Michigan
MARKETING INTERN, (January 2000 - May 2000)
Assisted marketing manager at still life photo shoots, creative brainstorming set and propping solutions. Initiated design of POS displays and redesigned product order forms.
PRESS PUBLICATIONS, White Bear Lake, Minnesota
GRAPHIC DESIGN INTERN, (June 1999-August 1999)
Worked with sales department to provide creative solutions to meet wide range of client needs. Designed creative for newspaper ads, inserts, and flyers.
E D U C A T I O N
Calvin College, Grand Rapids, Michigan
Bachelor of Arts: BUSINESS and STUDIO ARTS, May 2000
| Brad Tetzloff
Date: 2/25/2007
Location:
Minneapolis, MN 55417
Contact:
Brad Tetzloff
phone:612-701-0488
Email
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