| Graphic Designer/Art Director
Description:
An award-winning graphic designer with over ten years of experience in print and interactive creative, I've had my hands on a wide range of projects including strategic marketing, brand identity, packaging (CPG) and web design, to name a few.
From concept to completion, I approach design by blending creativity with strategy, art with technology, design with business, all into a fresh, honest and compelling final product. I work hand-in-hand with ad agencies, design firms, web developers and businesses of all sizes in need of inspired print and web solutions with a solid creative strategy behind them.
I excel in a variety of environments including freelance, small design studios, in-house design departments and full-service agencies.
Resume:
E X P E R I E N C E
SR. GRAPHIC DESIGNER/ART DIRECTOR [FREELANCE]
San Francisco, CA
2003/Present
> Concept, design and production for websites, landing pages, HTML newsletters and online/banner advertising
> Management of complex print projects under deadline from concept to completion
> Maintain all facets of business, including client relations, project scheduling and new business development
WEARER OF MANY HATS/CUSTOMER SERVICE MANAGER
shopbop.com/Madison, WI
2001/2003
> Research and implementation of new CMS technologies for inventory management, sales and returns during a period of growth from $5000 per month to $1M per year
> Training and supervision of associates noted by Glamour magazine for top eCommerce customer service in 2002/2003
> Handling of product suggestions and other customer feedback regarding website design, website UI and customer service; strategic marketing, accounting, shipping and receiving
GRAPHIC DESIGNER/FASHION
Macy's West/San Francisco, CA
2000/2001
> Creative direction and establishment of best practices for corporate brand redesign to maintain visual consistency
> Partner with regional buyers, photo art directors and writers in the design and production of direct mail catalogs (seasonal high-end fashion mailers, monthly and weekly sale mailers)
GRAPHIC DESIGNER
Hiebing/Madison, WI
1999/2000
> Concept and design for corporate identity, brochures, packaging and websites
> Creation of dual corporate identities and brand guidelines for a health care company and its partner health insurance company
GRAPHIC DESIGNER
MANI Graphics/Madison, WI
1997/1999
> Concept, design and production for a wide range of projects, including packaging, corporate identity, and museum and trade show graphics
> Design of holiday card, wrapping papers and packaging for The Museum of Modern Art, New York
GRAPHIC DESIGNER
White Space Design/Madison, WI
1995/1997
> Design and production of corporate identity, packaging and advertising design for business-to-business, consumer and advertising agency clients
> Creation of brand packaging identity for micro-brewery
> Design and execution of collateral for statewide product launch of a checking/ATM card
FREELANCE GRAPHIC DESIGNER
Madison, WI
1993/1995
> Freelance contract design and production working with several Madison and Milwaukee design studios, advertising agencies, book publishers and weekly newspapers
> Execution all aspects of design and production including annual reports, brochures, books and advertising
P R O F I C I E N C I E S
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Quark XPress
Adobe Flash
Adobe Dreamweaver
SEO Strategies
HTML
CSS
Microsoft Office
C L I E N T S
Lands' End
United Way
Museum of Modern Art, New York
Philadelphia Museum of Art
Pierpont Morgan Library
Sony/Sonic Foundry
shopbop.com
Famous Footwear
Nestle
Dean Health
ThedaCare
Coca Cola/Fruitopia
VH1/Discovery Channel
L'Etoile Restaurant
Capital Brewery
Gail Ambrosius Chocolatier
Hiebing
QuadCreative
Savage Solutions
Milwaukee Magazine
Stephan and Brady
Reed Sendecke
Monroe Clinic
A W A R D S
1999 Addy/Judge's Choice Print Campaign: United Way Dane County Kick-off
1999 Addy/Packaging: Sony Sonic Foundry Siren MP3 Player
1998 Addy/Misplaced Star: MoMA, New York Stationery
E D U C A T I O N
University of Wisconsin-Madison
Bachelor of Fine Arts
Graphic Design
P R O F E S S I O N A L / D E V E L O P M E N T
2009: Coroflot Creative Confab/San Francisco, CA
2003: AIGA Conference/Vancouver, BC Canada
2001: The How Design Conference/San Francisco, CA
1997/1994: The Design Conference That Just Happens To Be In Park City/Park City, UT
A S S O C I A T I O N S / A C T I V I T I E S
2010: MAGNET Member
2002/2003: DesignMadison/Speaker Chair
1992/1993: UW-Madison Design Club/President
| Dina Sporer
dinasporer.com
Date: 3/25/2010
Location:
San Francisco, CA 94110
Contact:
Dina Sporer
phone:415 846 7019
Email
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